Revenue attribution

Track every payment back to the source that created it

Grometrics connects Stripe, RevenueCat, Gumroad, Paddle, PayPal, and webhook revenue to the visitor, page, campaign, and channel that brought the buyer in.

No credit card. Live in 5 minutes.

Meta says 40 conversions. Google says 25. Stripe says 18 paid customers. Before you raise the budget, Grometrics shows which visits became paid customers and which campaigns only looked good upstream.

Grometrics tracks every Stripe analytics charge, RevenueCat transaction, Gumroad sale, Paddle payment, PayPal transaction, or webhook event back to its traffic source. First-touch and last-touch views are explicit: pick the attribution view, see the revenue, make the call.

You do not need a warehouse or analyst to answer the first operating question. Grometrics gives you the source-to-sale report first, then keeps the details available when you need to inspect why a channel worked.

Dashboard preview

Revenue by source, net of refunds

Last 30 days. First-touch attribution. Payments matched to source context.

Revenue
$12,060
128 paid customers
Refunds
-$640
8 refunded payments
Top source
$4,280
Google Ads / pricing

Google Ads / pricing

$4,280

Sessions
1,842
Customers
53
Refunds
2
Confidence
High

Partner email

$3,150

Sessions
312
Customers
21
Refunds
0
Confidence
High

Meta Ads retargeting

$2,890

Sessions
2,104
Customers
38
Refunds
5
Confidence
Medium

Organic search / comparison

$1,740

Sessions
486
Customers
16
Refunds
1
Confidence
Medium

READY TO SEE YOUR REAL NUMBERS?

Connect your payment provider and see which channels actually drive revenue.

Start tracking for free →

How it works

1

Connect your payment provider

Stripe, RevenueCat, Lemon Squeezy, Paddle, Gumroad, PayPal, or webhook events send real revenue into Grometrics.

2

We match charges to traffic

First-touch, last-touch, page, campaign, visitor, and customer context stay attached to each charge.

3

See revenue by source

Compare channels, pages, and campaigns by paid customers, net revenue, refunds, and repeat quality.

What Grometrics gives you

Payment-native attribution

Grometrics records amount, currency, transaction id, customer id, revenue type, refunds, and attribution confidence with every payment. The Stripe revenue attribution path uses the receipt as the source of truth.

First-touch and last-touch views

Use first-touch to decide which channels introduce buyers. Switch to last-touch when checkout, retargeting, or lifecycle email needs the closer look.

Source, page, and campaign revenue

See revenue by channel, landing page, UTM campaign, and conversion path. The smaller traffic source can still be the source worth scaling.

A weekly operating loop

Open the report, sort by net revenue, check refund drag, and decide what to scale, fix, or cut. No spreadsheet stitching required.

$12M+ revenue tracked for digital product creators connecting traffic sources to paid customers.

See the source behind every payment.

Connect your payment provider and let Grometrics turn traffic, campaign, and visitor context into revenue attribution.

No credit card. Live in 5 minutes.