1
Connect your payment provider
Stripe, RevenueCat, Gumroad, LemonSqueezy, Paddle, PayPal, or Shopify. Takes a few minutes.
REVENUE ATTRIBUTION
Revenue attribution that shows what caused every sale.
Connect your payment provider and acquisition data. See real revenue by source, page, campaign, and creative, not clicks, "conversions," or estimates.
14-day free trial. No credit card required.
Revenue attribution analytics connects acquisition context to payment events so channels can be compared by new revenue, renewals, refunds, and revenue per visitor. Meta says you got 40 conversions. Google says 25. Stripe says 18. You're spending money on ads, affiliates, sponsorships, and email while trusting each platform to tell you how well it worked. The problem is they all take credit for the same sale. Meta counts a view-through. Google counts a click-through. The podcast host counts the coupon code. That's three platforms claiming one $49 purchase.
So you open a spreadsheet. You pull Stripe exports, cross-reference UTMs, and try to piece together what actually happened. It takes an hour. You're still guessing.
The issue isn't that you don't have data. You have too much of it, from too many sources, and none of them agree. What you need is one place that starts with the payment, the actual Stripe charge, and works backward to the source. The same model explains how to attribute revenue to ChatGPT traffic when AI referrals start showing up in your acquisition mix.
READY TO SEE YOUR REAL NUMBERS?
Connect your payment provider and see which channels actually drive revenue.
Start tracking for free →How it works
2
Add one script
A single tracking script on your site. Auto-captures UTMs, referrers, and affiliate codes. Works alongside any pixels you already have.
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See revenue by source
Every sale shows the traffic source that drove it. Revenue by channel, campaign, creative, or affiliate appears in real numbers, not estimates.
What Grometrics gives you
First-Touch & Last-Touch
Choose first-touch or last-touch attribution any time. The data stays the same; only the lens changes.
Multi-Touch Journeys
See every touchpoint between first visit and purchase. A visitor might find you on Twitter, come back via email, and buy after clicking a retargeting ad. You'll see the full path.
Revenue Types
New sales, renewals, and refunds are tracked separately. See which channels bring customers who renew, refund, or only inflate gross revenue.
Revenue by Campaign
Break revenue down by UTM campaign, UTM source, UTM medium, or referrer, including ChatGPT and other AI referrals. See which acquisition work drove real money.
“We were about to double our TikTok budget because the dashboard said ROAS was 5x. Grometrics showed TikTok was driving maybe 20% of what it claimed. Most of those buyers came from organic search. Saved us $4K/month.”
Stop guessing which channel works.
Connect your payments and see real revenue by source in 5 minutes.
14-day free trial. No credit card required.