Growth Analytics Guides
Practical playbooks for turning your data into decisions.
8 guides shown.
Attribution
NEW8 min read
Where did that sale actually come from?
Trace a sale back to the source, page, and session that created it without guessing from payment data alone.
Uses: Attribution, Transactions
Attribution
NEW8 min read
First-touch vs last-touch: which one should you use?
Choose the attribution model that matches your buying cycle instead of defaulting to the easiest report.
Uses: Attribution, Traffic Sources
Channels
NEW8 min read
Find your best channel in 5 minutes
Use revenue per visitor, conversion rate, and source quality to separate channels that pay from channels that look busy.
Uses: Traffic Sources, Revenue
CAC & ROAS
NEW9 min read
Calculate your real CAC (not the one Meta reports)
Compare platform-reported acquisition cost with actual customers, refunds, payback, and payment-backed revenue.
Uses: Attribution, Campaigns
Funnels
NEW8 min read
Diagnose where visitors drop off before buying
Use funnel steps to find whether the problem is traffic quality, page intent, checkout friction, or offer clarity.
Uses: Conversions, Pages
Setup
NEW8 min read
Set up revenue tracking with Stripe
Connect Stripe revenue so Grometrics can attribute new sales, renewals, and refunds back to acquisition.
Uses: Integrations, Revenue
Setup
NEW8 min read
UTM parameters: the 2-minute setup that changes everything
Use a small, consistent UTM naming system so campaigns stay readable when revenue comes in.
Uses: Traffic Sources, Campaigns
CAC & ROAS
NEW9 min read
Is your ad spend actually working? A 10-minute audit
Audit paid campaigns by spend, attributed revenue, real customers, and refund risk before scaling budget.
Uses: Campaigns, Attribution