Growth Analytics Guides
Practical playbooks for turning your data into decisions.
12 guides shown.
Funnels
NEW5 min read
Why aren't installs turning into trials?
You're paying for installs but barely anyone starts a trial. The gap between installed and trial started is not one step. It is five.
Uses: Conversions (Funnels), Traffic Sources
Funnels
NEW4 min read
Are users finishing what they started?
People sign up. Some fill out their profile. Fewer take the first real action. Even fewer engage with another user. These three drop-offs tell you exactly where onboarding breaks.
Uses: Conversions (Goals), Conversions (Funnels)
Funnels
NEW6 min read
Are users seeing your paywall?
You're getting installs but almost no trials. RevenueCat shows customers, Stripe shows nothing. The problem might not be the paywall — users might never reach it.
Uses: Conversions, Pages/Screens
Funnels
NEW5 min read
Find the screen that kills your onboarding
Your onboarding funnel is leaking somewhere. One screen is losing more users than all the others combined. Here's how to find it.
Uses: Conversions, Pages/Screens
Attribution
8 min read
Where did that sale actually come from?
Trace a sale back to the source, page, and session that created it without guessing from payment data alone.
Uses: Attribution, Transactions
Attribution
8 min read
First-touch vs last-touch: which one should you use?
Choose the attribution model that matches your buying cycle instead of defaulting to the easiest report.
Uses: Attribution, Traffic Sources
Channels
8 min read
Find your best channel in 5 minutes
Use revenue per visitor, conversion rate, and source quality to separate channels that pay from channels that look busy.
Uses: Traffic Sources, Revenue
CAC & ROAS
9 min read
Calculate your real CAC (not the one Meta reports)
Compare platform-reported acquisition cost with actual customers, refunds, payback, and payment-backed revenue.
Uses: Attribution, Campaigns
Funnels
8 min read
Diagnose where visitors drop off before buying
Use funnel steps to find whether the problem is traffic quality, page intent, checkout friction, or offer clarity.
Uses: Conversions, Pages
Setup
8 min read
Set up revenue tracking with Stripe
Connect Stripe revenue so Grometrics can attribute new sales, renewals, and refunds back to acquisition.
Uses: Integrations, Revenue
Setup
8 min read
UTM parameters: the 2-minute setup that changes everything
Use a small, consistent UTM naming system so campaigns stay readable when revenue comes in.
Uses: Traffic Sources, Campaigns
CAC & ROAS
9 min read
Is your ad spend actually working? A 10-minute audit
Audit paid campaigns by spend, attributed revenue, real customers, and refund risk before scaling budget.
Uses: Campaigns, Attribution