Growth Analytics Guides
Practical playbooks for turning your data into decisions.
15 guides shown.
Attribution
5 min read
Why don't your Shopify and Facebook numbers match?
Shopify says 40 orders. Facebook says 15 conversions. Both are "right." Here's what each number is actually counting.
Uses: Attribution, Visitors, Conversions
Attribution
10 min read
Stripe Google Analytics integration for revenue attribution
Connect Stripe and Google Analytics source context so Stripe conversion tracking, GA4 traffic, Google Ads campaigns, and payment-backed revenue all answer which source created paying customers.
Uses: Attribution, Integrations, Revenue
Attribution
5 min read
Which keywords are actually making you money?
Apple tells you installs. RevenueCat tells you revenue. Neither tells you which keyword drove which sale. Here's how to connect them.
Uses: Attribution, Campaigns, Conversions (Funnels)
Funnels
5 min read
Why aren't installs turning into trials?
You've got installs. You've got almost no trials. The problem is somewhere between those two numbers. Here's how to find it.
Uses: Conversions (Funnels), Traffic Sources
Funnels
4 min read
Are users finishing what they started?
Profile completion, first action, first message — three numbers that tell you if onboarding actually works. Here's how to track them.
Uses: Conversions (Goals), Conversions (Funnels)
Funnels
6 min read
Are users seeing your paywall?
You're getting installs but no trials. The paywall might be fine — users might never reach it. Here's how to find out in 5 minutes.
Uses: Conversions, Pages/Screens
Funnels
5 min read
Find the screen that kills your onboarding
Most onboarding funnels leak at one step. Set up screen-level tracking and you'll see exactly where — in about 5 minutes.
Uses: Conversions, Pages/Screens
Attribution
8 min read
Where did that sale actually come from?
Trace a sale back to the source, page, and session that created it without guessing from payment data alone.
Uses: Attribution, Transactions
Attribution
8 min read
First-touch vs last-touch: which one should you use?
Choose the attribution model that matches your buying cycle instead of defaulting to the easiest report.
Uses: Attribution, Traffic Sources
Channels
8 min read
Find your best channel in 5 minutes
Use revenue per visitor, conversion rate, and source quality to separate channels that pay from channels that look busy.
Uses: Traffic Sources, Revenue
CAC & ROAS
9 min read
Calculate your real CAC (not the one Meta reports)
Compare platform-reported acquisition cost with actual customers, refunds, payback, and payment-backed revenue.
Uses: Attribution, Campaigns
Funnels
8 min read
Diagnose where visitors drop off before buying
Use funnel steps to find whether the problem is traffic quality, page intent, checkout friction, or offer clarity.
Uses: Conversions, Pages
Setup
8 min read
Set up revenue tracking with Stripe
Connect Stripe revenue so Grometrics can attribute new sales, renewals, and refunds back to acquisition.
Uses: Integrations, Revenue
Setup
8 min read
UTM parameters: the 2-minute setup that changes everything
Use a small, consistent UTM naming system so campaigns stay readable when revenue comes in.
Uses: Traffic Sources, Campaigns
CAC & ROAS
9 min read
Is your ad spend actually working? A 10-minute audit
Audit paid campaigns by spend, attributed revenue, real customers, and refund risk before scaling budget.
Uses: Campaigns, Attribution