Google Ads / pricing
$4,280
- Sessions
- 1,842
- Customers
- 53
- Refunds
- 2
- Confidence
- High
GA4 alternative
A Google Analytics alternative built around revenue
GA4 reports behavior. Grometrics shows which sources, pages, and campaigns created paid customers.
Use it alongside GA4. No rip-and-replace required.
GA4 is powerful, but founders rarely open analytics to admire dimensions. They need to know whether revenue is up, which channel made money, and what deserves the next hour or dollar.
The gap is payment context. GA4 can collect behavior, but tying every charge, refund, customer, landing page, and campaign back to the buying source usually means custom setup and another source of truth.
Grometrics is narrower on purpose. Install the script, connect your payment provider, and the first dashboard answers the founder question: where did the money come from?
Dashboard preview
Revenue by source, net of refunds
Last 30 days. First-touch attribution. Payments matched to source context.
- Revenue
- $12,060
- 128 paid customers
- Refunds
- -$640
- 8 refunded payments
- Top source
- $4,280
- Google Ads / pricing
Partner email
$3,150
- Sessions
- 312
- Customers
- 21
- Refunds
- 0
- Confidence
- High
Meta Ads retargeting
$2,890
- Sessions
- 2,104
- Customers
- 38
- Refunds
- 5
- Confidence
- Medium
Organic search / comparison
$1,740
- Sessions
- 486
- Customers
- 16
- Refunds
- 1
- Confidence
- Medium
| Source | Sessions | Customers | Revenue | Refunds | Confidence |
|---|---|---|---|---|---|
| Google Ads / pricing | 1,842 | 53 | $4,280 | 2 | High |
| Partner email | 312 | 21 | $3,150 | 0 | High |
| Meta Ads retargeting | 2,104 | 38 | $2,890 | 5 | Medium |
| Organic search / comparison | 486 | 16 | $1,740 | 1 | Medium |
SEE HOW IT COMPARES
Try Grometrics alongside your current analytics. Free plan, no credit card.
Start your free trial →Quick comparison
| Feature | GA4 | Grometrics |
|---|---|---|
| Revenue-first dashboard | Possible with setup | Native |
| Broad behavior analysis | Strong | Focused |
| Payment attribution | Custom work | Built in |
| Founder setup speed | More configuration | 5-minute path |
| Google Ads ecosystem | Native ecosystem | Spend sync focused |
What you get with Grometrics
Payment events are central
Grometrics tracks new revenue, renewals, refunds, transaction ids, and customer ids as primary analytics data. The dashboard starts from money in the bank, then works backward to the source.
Source-to-payment continuity
First touch, session source, landing page, campaign, and customer context stay connected to the sale. That keeps attribution intact when the buyer returns later through direct, email, or checkout links.
Founder-readable dashboards
Revenue leads the page. Channel, page, and campaign reports are shaped around the weekly decisions founders actually make.
Keep GA4 where it helps
Run Grometrics beside GA4 when you still need broad behavior reports, exploration workflows, or Google Ads ecosystem depth. Use Grometrics for the source-to-payment answer GA4 usually needs custom work to reach.
Migration / setup ease
You don't need to rip anything out. Add a script, connect Stripe, and you're live. Grometrics runs alongside whatever you're already using.
Move the weekly founder review to the revenue-first dashboard, then keep GA4 for broader behavior questions. If subscription metrics are the bigger question, compare Grometrics vs Baremetrics.
Keep GA4 if you need it. Add the revenue answer now.
Run Grometrics alongside your current analytics and make source-to-payment clarity the weekly default.
Use it alongside GA4. No rip-and-replace required.