Grometrics

Attribution & deep links

Capture deep links, install referrers, deferred links, and SKAN context.

Last updated June 3, 2026

Capture mobile attribution from deep links, install referrers, deferred links, QR refs, and SKAN postbacks.

Prerequisites

  • A mobile SDK installed
  • Universal links or app links configured
  • Campaign parameters on links where possible

Steps

1

Parse the opening URL

Pass deep-link params into the session attribution context.

deep-link

1tracker.appOpen({2  attribution: {3    method: 'deep_link',4    source: 'Meta Ads',5    campaign: 'summer-sale-2026'6  }7})
2

Capture install referrer

On Android, pass Play Install Referrer campaign fields when available.

3

Send SKAN postbacks

For iOS, forward SKAdNetwork campaign IDs and conversion values to Grometrics.

Options / Configuration

OptionTypeRequiredDescription
methodstring✓deep_link, install_referrer, deferred, SKAN, push, or direct
sourcestringnoAd network or source name
campaignstringnoCampaign ID or UTM campaign

What happens next

Open Traffic Sources and confirm Install Sources or Deep Links show the attributed session.

Verify your setup

Verify your setup

Troubleshooting

Everything is Direct

Confirm links include source or campaign params and that the SDK passes them during app_open.

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