Goals & conversions
Define important actions as goals and conversions.
Last updated June 3, 2026
Goals mark the actions that matter before revenue arrives. Use them for trial starts, lead forms, checkout starts, and account upgrades.
Event model
| Event | Used for |
|---|---|
| goal_completed | Conversions page, funnel steps, visitor timeline |
| conversion | Dashboard conversion rate and source-level conversion metrics |
What happens next
Create one goal, trigger it from the site or app, and confirm the conversion appears with the right source.
Troubleshooting
Data is missing
Confirm the tracker is installed, the site ID is correct, and the event is not blocked by consent or an ad blocker.
Data looks duplicated
Confirm the tracker is initialized once per page or app boot.
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