5 min read
Paddle Analytics: Connect Your Payments to Traffic Sources
Revenue attribution for digital product sellers using Paddle
· Grometrics Team
The short version
If you sell digital products through Paddle, you already know the platform handles payments, tax, and subscriptions across borders. What you probably do not know is which landing page, ad campaign, or traffic source brought you those paying customers. Paddle gives you transaction data. Grometrics connects that transaction data to your traffic sources so you can see exactly where your revenue comes from. This is not about seeing more charts. This is about knowing which marketing work creates real dollars so you can spend more on what works and cut what does not.
- Connect Paddle to Grometrics in minutes with a lightweight tracking script
- See purchases, renewals, and refunds tied to source, campaign, and visitor data
- Use attributed revenue to evaluate paid acquisition performance
- Compare channel quality across Paddle transactions and identify your best customers
- First-party tracking captures conversions that ad pixels miss