1
Define your steps
Pick the pages, goals, or events that make up your conversion path. Landing page → Pricing → Checkout → Purchase. Drag to reorder.
FUNNEL ANALYSIS
Find the step that kills your conversion.
Build custom funnels from pageviews, goals, and revenue events. See exactly where visitors drop off between landing and purchase and how much revenue you're losing at each step.
14-day free trial. No credit card required.
Your conversion rate is 2.3%. You know this because you've divided sales by visitors often enough to have it memorized. What you don't know is where the other 97.7% go.
Do they leave the landing page? Do they visit pricing and bounce? Do they start checkout and abandon? The difference matters. A landing page bounce is a messaging problem, a checkout abandonment is a trust problem, and a pricing page exit is a positioning problem. Same 2.3% conversion rate, three completely different fixes.
Most analytics tools show you the top of the funnel and the bottom. Grometrics shows you every step in between with revenue attached, so you can see not just where people leave, but how much money walks out the door at each step.
READY TO FIND THE LEAK?
Build a funnel and see where visitors drop off before they convert.
Build your first funnel →How it works
2
See the drop-offs
Each step shows how many visitors entered and how many made it to the next step. Big red bars where people leave. Green where they continue.
3
Find the revenue leak
Revenue is attributed to funnel completions. See exactly how much money you're losing at the step with the biggest drop-off, then fix it first.
What Grometrics gives you
Custom Funnels
Build unlimited funnels from any combination of pageviews, goal events, and revenue events. Save them, name them, switch between them. Each funnel answers a different question about your conversion path.
Drop-Off Analysis
Every step shows visitor count, drop-off percentage, and conversion to next step. Steps with more than 40% drop-off get flagged automatically. The worst step gets an insight card suggesting where to look.
Revenue Per Step
Revenue isn't just at the bottom of the funnel. See revenue attributed to completions, revenue lost at each drop-off point, and revenue per visitor at each stage. Prioritize fixes by dollar impact.
Time Between Steps
See median time between each funnel step. A 3-day gap between "viewed pricing" and "started checkout" tells you something different than a 3-minute gap. Configurable conversion window from 1 hour to 90 days.
“Our checkout page had a 72% drop-off. Turned out the payment form was throwing a validation error on mobile that we never saw in testing. Fixed it in an afternoon, and conversion jumped from 2.1% to 3.4% overnight.”
Find the leak. Fix the step.
Build your first funnel in 2 minutes and see where your conversion breaks.
14-day free trial. No credit card required.