What are you trying to improve?

Website visit to paid customer

Install the tracker, connect a payment provider, then confirm the sale carries its source and landing page.

1. 1Install web tracking
2. 2Connect revenue
3. Review attribution

Mobile install to renewal

Track the first app open, preserve install context, identify the customer, and connect RevenueCat lifecycle events.

1. 1Install the SDK
2. 2Enable managed links
3. Connect RevenueCat

Paid campaign to ROAS

Keep campaign naming consistent, connect spend, and compare acquisition cost with payment-backed revenue.

1. 1Plan UTM values
2. 2Connect the ad platform
3. Review Campaigns

Find an activation leak

Define the meaningful milestones, inspect the drop-off, then open the visitors behind the weak step.

1. 1Track goal events
2. 2Create the funnel
3. Inspect visitors

Start tracking

Choose the right installation path and verify that Grometrics can see real activity.

• Web quick startInstall the lightweight tracker and confirm your first pageview.
• Mobile SDK setupTrack app opens, screens, lifecycle events, and attribution on mobile.
• Verify your setupCheck Realtime, troubleshoot missing events, and confirm the correct site ID.
• Track across subdomainsKeep one visitor across your marketing site, app, docs, and checkout.
• Understand sessions and pageviewsLearn what starts a session and how browser activity is grouped.

Dashboard and reports

Move from the revenue headline into the report that answers the next question.

• Read the revenue-first dashboardReview revenue, top source, real CAC, live sales, and the strongest content first.
• Investigate a metric over timeCompare revenue, visitors, sessions, views, goals, and event volume by period.
• Watch activity in RealtimeSee active web and app sessions, live events, paths, purchases, and platform context.
• Compare pages and screensFind content that attracts attention, converts visitors, and creates revenue.
• Diagnose devices and app versionsReview browsers, operating systems, models, version adoption, and revenue impact.
• Find revenue by locationMove from the world view into country and region performance, then export the active table.
• Review commerce journeysExplore product funnels, purchase paths, customer segments, and ecommerce evidence.
• Export analytics dataDownload raw events or report summaries as one CSV or a ZIP from a single workspace page.

Revenue and transactions

Connect payment outcomes to the source, campaign, page, or screen that earned them.

• Connect a payment providerImport sales, renewals, refunds, and customer context.
• Read revenue compositionCompare net revenue, new sales, renewals, refunds, sources, products, and time periods.
• Inspect individual transactionsSearch payment events and open the provider, customer, campaign, and visitor context.
• Send revenue eventsRecord purchases from the browser, app, server, or a custom webhook.
• Understand payment attributionSee how Grometrics joins a purchase to its acquisition and journey evidence.

Attribution and campaigns

Understand which acquisition work creates customers and what it costs.

• Choose an attribution modelUnderstand first-touch, last-touch, linear, and mobile attribution.
• Compare source performanceBreak acquisition down by channel, referrer, UTM source, medium, and install method.
• Manage campaign ROIMatch UTMs, enter or sync spend, and compare revenue, CAC, and ROAS.
• Use UTM parametersKeep campaign, source, and medium naming consistent across links.
• Filter bots and internal trafficKeep crawler patterns and your own team activity out of acquisition reporting.

Goals, funnels, and journeys

Find the milestone or journey step that blocks activation, conversion, or purchase.

• Create goals and funnelsModel page, screen, event, and transaction milestones.
• Track custom eventsMeasure the product actions that define intent and activation.
• Build advanced funnel stepsUse property filters, OR alternatives, and grouped milestones for richer paths.
• Review conversion journeysCompare common paths, continuation, drop-off, and the revenue attached to each route.
• Automate goals and funnelsCreate saved definitions through workspace-scoped API keys.

Visitors and identity

Keep a trustworthy person-level history across anonymous, signed-in, web, app, and server activity.

• Explore visitor profilesFilter people by source, goal, device, country, purchase, and app version.
• Keep one visitor identityMerge anonymous, signed-in, app, browser, and server activity safely.
• Use the Identify APILink trusted server activity to the same canonical customer history.
• Export visitor evidenceDownload a chronological event history with source, session, platform, and revenue context.
• Alert on high intentNotify your team when a visitor completes multiple saved goals.

Mobile analytics

Connect installs, screen journeys, app identity, and subscription revenue in one workflow.

• Measure mobile funnelsFollow users from install through onboarding, paywall, trial, and purchase.
• Set up managed app linksPreserve campaign context through install and open the intended screen.
• Connect RevenueCatAttribute trials, purchases, renewals, and refunds to app acquisition.
• Connect Apple Search AdsCompare iOS campaign and keyword spend with trials and revenue.
• Track push notification opensCapture push campaigns and connect opens to later activity and revenue.
• Handle offline app eventsUnderstand queued events, replay, expiry, and delayed-event reporting.

Integrations and API

Automate reporting, connect growth tools, and send the right alerts to your team.

• Browse integrationsConnect payments, ad platforms, commerce tools, and notifications.
• Use the analytics APIRead time series, revenue, funnels, metrics, insights, and visitors.
• Configure notificationsSend sales, refunds, summaries, and high-intent visitor alerts.
• Manage API keysCreate and revoke workspace-scoped keys for reporting and setup automation.
• Send server-side eventsRecord trusted product and transaction activity through the Events API.

Workspaces and settings

Keep sites and apps separate, configure reporting defaults, and manage access safely.

• Configure a workspaceSet its name, platform, timezone, currency, attribution model, and primary KPI.
• Add another site or appCreate a separate workspace and complete the right web or mobile setup path.
• Manage tracking settingsCopy the site ID, verify installation, and control tracking preferences.
• Manage billing and accessReview billing, workspace ownership, team access, transfer, and deletion controls.