RevenueCat Funnel Analytics: Connect Install Source to Paid Subscriptions

RevenueCat handles the complex world of mobile app subscriptions — trials, renewals, cancellations, refunds, and revenue projections. It is the standard for in-app purchase data. But RevenueCat alone cannot answer the question that matters most to growth teams: which traffic sources and onboarding experiences actually produce paying customers, and where do users drop off before they ever see a paywall? This is the gap between purchase data and funnel analytics. RevenueCat tells you what happened after a user decided to pay. Grometrics shows what happened before — from the first ad click or app install through every screen visit, paywall exposure, and purchase attempt. When you connect RevenueCat transaction data to Grometrics screen-level tracking and traffic source attribution, you get a complete revenue funnel instead of a revenue report that starts at the checkout.