7 min read
RevenueCat Revenue Attribution: Connect Subscriptions to Install Source
Track RevenueCat transactions from install source to first purchase
· Grometrics Team
The short version
If you run paid campaigns for a mobile app, you have seen this problem before. Your ad platform reports hundreds of conversions. Your RevenueCat dashboard shows subscriptions. But you cannot confidently say which campaigns created paying customers and which just generated installs that never converted. Ad platforms measure what they can see. RevenueCat measures what happens inside your app. The gap between those two data sets is where you lose budget, misallocate spend, and guess about which channels actually work. Grometrics connects RevenueCat transaction data to install source and campaign context so you can see the full acquisition-to-revenue funnel. Every trial start, subscription purchase, renewal, and refund ties back to the channel that drove the install. No more wondering which ad creative produced your best customers.
- Connect RevenueCat transactions to install source and campaign parameters
- See trial-to-paid conversion rates by acquisition channel
- Track refunds and churn in the context of where users came from
- Identify where users drop off between install and first purchase
- Combine ad spend with attributed revenue for true ROAS reporting