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RevenueCat Revenue Attribution: Connect Subscriptions to Install Source

Track RevenueCat transactions from install source to first purchase

Jul 2, 2026 · Grometrics Team

The short version

If you run paid campaigns for a mobile app, you have seen this problem before. Your ad platform reports hundreds of conversions. Your RevenueCat dashboard shows subscriptions. But you cannot confidently say which campaigns created paying customers and which just generated installs that never converted. Ad platforms measure what they can see. RevenueCat measures what happens inside your app. The gap between those two data sets is where you lose budget, misallocate spend, and guess about which channels actually work. Grometrics connects RevenueCat transaction data to install source and campaign context so you can see the full acquisition-to-revenue funnel. Every trial start, subscription purchase, renewal, and refund ties back to the channel that drove the install. No more wondering which ad creative produced your best customers.

Connect RevenueCat transactions to install source and campaign parameters
See trial-to-paid conversion rates by acquisition channel
Track refunds and churn in the context of where users came from
Identify where users drop off between install and first purchase
Combine ad spend with attributed revenue for true ROAS reporting

Why RevenueCat Data Alone Does Not Show the Full Picture

RevenueCat gives you transaction-level detail. You can see MRR, churn rates, trial conversion percentages, and LTV calculations. That data is essential for understanding app health, but it does not answer the question that matters most for acquisition teams: which channels are producing these transactions?

When a user installs your app through a Meta Ads campaign, browses your onboarding flow, hits a paywall, and purchases a subscription, that journey spans three different systems. Your ad platform knows the install came from a specific campaign. RevenueCat knows the subscription happened. Without a connection between them, you cannot attribute revenue to the work that created it.

This creates a specific operational problem. You might see that your trial conversion rate is 8%, but you cannot tell if that rate differs between users who came from TikTok versus Apple Search Ads versus organic search. You might see that MRR grew by 15% last month, but you cannot identify which campaigns contributed to that growth. You are making acquisition decisions on incomplete data.

RevenueCat tracks transactions inside the app but not acquisition context
Ad platforms track installs but claim credit for conversions they did not drive
The gap between install and purchase is where acquisition optimization happens
Without source-to-revenue mapping, you optimize on vanity metrics, not revenue

The Attribution Gap: Ad platforms grade their own homework. They claim conversions that happened after an install regardless of whether that install actually drove the purchase. RevenueCat shows the purchase. Grometrics connects the two so you can see which sources create real revenue.

RevenueCat Revenue Attribution: Connect Subscriptions to Install Source

The short version

Why RevenueCat Data Alone Does Not Show the Full Picture

How Grometrics Connects RevenueCat to Install Source

See Where Users Drop Off Before Revenue

Campaign Reporting That Combines Spend with Revenue

Set Up RevenueCat Attribution in Minutes

Revenue attribution for digital products

RevenueCat Funnel Analytics: Connect Install Source to Paid Subscriptions

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