From Google Analytics
Move from GA4 to revenue-first analytics.
Last updated June 3, 2026
Migrate from Google Analytics by installing Grometrics alongside GA4, verifying pageviews and sources, then shifting revenue decisions to Grometrics attribution.
Steps
Install Grometrics alongside the old tool
Run both trackers during the transition so you can compare traffic and revenue before removing anything.
Verify Realtime
Open a few pages or app screens and confirm Grometrics receives events with the expected source.
Move revenue attribution
Connect Stripe, RevenueCat, Gumroad, or a webhook so sales attach to sessions and sources.
Options / Configuration
| Old concept | Used for |
|---|---|
| GA4 events | Custom events and conversions |
| GA4 sessions | Grometrics sessions and visitor timelines |
| UTM reports | Traffic Sources and Campaigns |
| E-commerce events | Revenue events, transactions, and attribution |
What happens next
After a week of parallel tracking, compare top sources and revenue. Use Grometrics for spend decisions once purchases are attributed correctly.
Troubleshooting
Numbers do not match exactly
Expect differences from bot filtering, session rules, consent, and revenue attribution. Match directionally, then use Grometrics as the source of truth for revenue.
Historical data is missing
Keep the old tool for historical reference. Grometrics starts building clean revenue-first history after install.
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