Integration

Paddle analytics that explains what caused revenue

Paddle handles payments and billing. Grometrics adds the attribution layer that explains what caused the revenue.

No credit card. Live in 5 minutes.

Paddle analytics becomes more useful when transactions, recurring charges, and adjustments can be reviewed beside the source and page that created the customer.

Grometrics keeps source, landing page, campaign, session, customer, revenue, renewal, and refund context close enough for a founder to act.

Dashboard preview

Revenue by source, net of refunds

Last 30 days. First-touch attribution. Payments matched to source context.

Revenue
$12,060
128 paid customers
Refunds
-$640
8 refunded payments
Top source
$4,280
Google Ads / pricing

Google Ads / pricing

$4,280

Sessions
1,842
Customers
53
Refunds
2
Confidence
High

Partner email

$3,150

Sessions
312
Customers
21
Refunds
0
Confidence
High

Meta Ads retargeting

$2,890

Sessions
2,104
Customers
38
Refunds
5
Confidence
Medium

Organic search / comparison

$1,740

Sessions
486
Customers
16
Refunds
1
Confidence
Medium

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How it works

1

Capture source context

Record UTMs, referrers, landing pages, campaigns, and sessions before checkout or conversion.

2

Connect the revenue source

A small amount of upstream tracking makes the integration far more valuable because each payment or spend row has acquisition context.

3

Review revenue quality

Compare sources, pages, and campaigns by customers, net revenue, refund drag, and attribution confidence.

What Grometrics gives you

What Paddle analytics unlocks

The useful integration is not just importing records. It is keeping the money, source, page, campaign, and customer context close enough for a founder to act.

What to connect around it

A small amount of upstream tracking makes the integration far more valuable because each payment or spend row has acquisition context.

Who this setup is for

This page is written for operators who need growth reporting to match the way money actually moves through the business.

What Paddle analytics unlocks

The useful integration is not just importing records. It is keeping the money, source, page, campaign, and customer context close enough for a founder to act.

  • Paddle revenue by source and campaign
  • Recurring revenue context without hiding acquisition quality
  • Adjustment and refund visibility in revenue reports

What to connect around it

A small amount of upstream tracking makes the integration far more valuable because each payment or spend row has acquisition context.

  • Paddle.js checkout customData where available
  • Pricing and checkout-start events
  • UTM capture before the buyer reaches checkout

Who this setup is for

This page is written for operators who need growth reporting to match the way money actually moves through the business.

  • SaaS teams on Paddle
  • Digital products with recurring revenue
  • Founders comparing paid and organic acquisition

Questions founders ask before deciding

What does Grometrics sync from Paddle?

Grometrics connects a Paddle API key and notification secret to sync transactions, recurring charges, and adjustments.

Can attribution be exact?

Exact attribution is automatic on Paddle.js checkouts that pass customData.

Why use Grometrics with Paddle?

Use Paddle for payment operations and Grometrics for the source-to-revenue report that tells you what created the customer.

See the source behind Paddle analytics.

Use Grometrics to connect visits, pages, campaigns, and payments before the next channel decision.

No credit card. Live in 5 minutes.