7 min read

Mobile onboarding funnel analytics

Stop guessing which onboarding step kills your conversion — see the drop-off point and tie it to real purchases

Jun 23, 2026 · Grometrics Team

The short version

Most mobile app teams ship onboarding screens without knowing which one actually loses users. You might see installs going up, but you have no idea which step prevents someone from ever reaching your paywall or starting a trial. That's a revenue blind spot, and it's costing you every day. Grometrics gives you screen-level funnel analytics that shows exactly where users drop off before converting. Instead of guessing which onboarding step is the problem, you see the exact drop-off point and can connect that behavior to RevenueCat data — trials started, purchases made, renewals, and cancellations all tied back to where users bounced. If you're building a mobile app with in-app purchases, subscriptions, or paid upgrades, your onboarding funnel is your revenue funnel. Every screen users never see is a sale you'll never get. This article walks through how to track that funnel, find the bottleneck, and use real revenue data to fix it.

Screen-level funnel tracking shows which onboarding step loses users before they reach the paywall
RevenueCat integration ties trial starts, purchases, renewals, and refunds back to specific onboarding screens
Mobile SDK works with iOS, Android, React Native, and Flutter so you can instrument your funnel in minutes

Your onboarding funnel is a revenue funnel

When users install your app, they enter a sequence of screens you've designed to get them to a conversion point — whether that's a paid upgrade, a subscription start, or a trial signup. Every screen in that sequence is a gate. Some users pass through. Many don't. The ones who drop off at screen three never see your paywall at screen five. They never convert. You never know they existed.

Traditional analytics tools show you install volume and maybe some event data, but they don't show you the funnel from first open to paid conversion. You might know how many users started a trial, but you don't know how many never made it to the trial button because they dropped off at your pricing screen, your feature explanation, or your account setup step. That's a massive gap in your revenue visibility.

Grometrics was built to close that gap. You instrument your onboarding screens with our mobile SDK, define your funnel steps, and see exactly where users drop off. Then you connect that funnel data to your payment provider — RevenueCat for subscriptions and in-app purchases — so every drop-off point has a revenue context. You see not just that users dropped off, but what that dropout cost you in actual transactions.

Funnel starts at first app open, not at the paywall
Drop-off is measured at every screen, including pre-paywall screens users never reach
Revenue context comes from payment data, not estimated conversion rates

RevenueCat integration: Connect RevenueCat to see trials, purchases, renewals, and refunds as funnel steps. Every conversion ties back to which onboarding screen the user last saw.

Mobile onboarding funnel analytics

The short version

Your onboarding funnel is a revenue funnel

Finding the drop-off point that kills your sales

Connecting funnel drop-off to real revenue data

Using funnel data to improve your onboarding

Getting started with mobile funnel tracking

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