Analytics articles on CAC, ROAS, revenue by source, funnel quality, and the reporting habits that help founders choose what to scale.
Analytics
NEW5 min
Renewals help recover acquisition spend, but they do not create another newly acquired customer. Keep the denominator and the revenue window consistent.
Analytics
NEW5 min
A refund received this week may reverse a customer acquired last month. Use two views to explain cash movement and channel quality without changing history.
Analytics
7 min
Stop guessing where users drop off between onboarding and purchase. Screen-level funnel tracking shows exactly which paywall interactions drive revenue and which leak users before the checkout.
Analytics
5 min
Search Console can show that a page earned impressions and clicks from Google Search. It cannot tell you which named visitor made a payment. The performance API returns aggregated search data, and low volume query rows can be hidden for privacy.
Analytics
5 min
Checkout funnel analysis should show where buying intent turns into paid revenue. A basic funnel stops at a thank you page. A useful funnel continues to the verified payment and keeps later refunds visible.
Analytics
5 min
Apple Search Ads cohort analysis answers a question that install reports cannot: which acquisition groups keep producing subscription revenue after the first purchase. A keyword with expensive installs can outperform a cheaper keyword when its customers convert, renew, and refund less.
Analytics
7 min
Install the Grometrics SDK on your mobile app in minutes, not hours. This guide walks through iOS, Android, React Native, and Flutter setup with code samples and integration tips for connecting install source to RevenueCat transactions.
Analytics
7 min
Watch payments arrive the moment they happen, tied to the exact channel, campaign, or visitor journey that drove each purchase. Grometrics live revenue mapping shows digital product sellers which sources actually generate revenue, not just traffic.
Analytics
7 min
Learn how first-party revenue attribution works for digital product sellers when third-party cookies disappear. Connect payment data to acquisition sources without relying on cookie-based tracking.
Analytics
8 min
Stop guessing which channels actually sell your digital products. Connect your payment data to acquisition sources and see real revenue per channel, campaign, and creative.
Analytics
8 min
See exactly where app users drop off between install and purchase. Grometrics connects screen-level journey data to RevenueCat transactions so you can attribute revenue to acquisition channels without relying on ad platform attribution alone.
Analytics
8 min
Stop guessing which marketing channels drive actual sales. Learn which revenue attribution metrics matter most for digital product businesses and how to use them to make smarter spending decisions.