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Goals, funnels, and journeys

Track custom events

Measure the product actions that define intent and activation.

Last updated August 20, 2026

Before you start

  • A named product action worth measuring
  • Access to the web or app tracking code

How to do it

  1. 1

    Choose a stable event name and only the properties needed for analysis.

  2. 2

    Send the event at the moment the action succeeds, not merely when its control is clicked.

  3. 3

    Verify it in Realtime, then use it in Analytics, goals, or funnels.

What to check

  • One successful action creates one event
  • Property names and value types stay consistent
Track custom events | Grometrics Help