Goals, funnels, and journeys
Build advanced funnel steps
Use property filters, OR alternatives, and grouped milestones for richer paths.
Last updated August 20, 2026
Before you start
- A clear activation path
- Tracked properties or alternative milestones
How to do it
- 1
Open Conversions and start with the shortest ordered path that represents success.
- 2
Use the goals and conversions guide before adding property filters, OR alternatives, or all-of groups.
- 3
Keep diagnostic rows separate from conversion steps, then inspect drop-off.
What to check
- Alternative paths do not double count one visitor
- Filters use values that exist in tracked data