Revenue and transactions

Understand payment attribution

See how Grometrics joins a purchase to its acquisition and journey evidence.

Last updated August 20, 2026

Before you start

  • Tracked acquisition activity
  • At least one payment event

How to do it

  1. 1

    Open Transactions and identify the matching visitor or customer evidence.

  2. 2

    Review the landing page, session source, campaign values, and attribution model.

  3. 3

    Compare the same source in Attribution before changing campaign decisions.

What to check

  • The payment match and attribution model answer separate questions
  • Missing evidence stays unattributed rather than being guessed
Understand payment attribution | Grometrics Help