Attribution and campaigns
Choose an attribution model
Understand first-touch, last-touch, linear, and mobile attribution.
Last updated August 20, 2026
Before you start
- A workspace with multiple acquisition touches
How to do it
- 1
Use first touch for original discovery, last touch for the final acquisition influence, or linear for shared credit.
- 2
Open Attribution and switch models without changing the date range.
- 3
Save the model that best matches the decision your team normally makes.
What to check
- Revenue totals stay stable while source credit changes
- Shared URLs preserve the selected model