Attribution and campaigns
Manage campaign ROI
Match UTMs, enter or sync spend, and compare revenue, CAC, and ROAS.
Last updated August 20, 2026
Before you start
- Consistent campaign identifiers
- Spend data from an integration or manual entry
How to do it
- 1
Open Campaigns and create or select the campaign that matches the incoming UTMs or mobile source.
- 2
Add spend, date boundaries, and matching rules.
- 3
Review revenue, spend, CAC, ROAS, landing pages, and purchase paths together.
What to check
- Tracked revenue matches the intended campaign rule
- Spend covers the same dates as the revenue comparison