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Attribution and campaigns

Use UTM parameters

Keep campaign, source, and medium naming consistent across links.

Last updated August 20, 2026

Before you start

  • A campaign link you control

How to do it

  1. 1

    Choose stable lowercase values for source, medium, and campaign.

  2. 2

    Add the parameters to the landing or managed app link without changing them mid-campaign.

  3. 3

    Open Sources or Campaigns after a test visit and confirm each value.

What to check

  • The test session is not classified as Direct
  • Naming does not split one campaign across casing or punctuation variants
Use UTM parameters | Grometrics Help