Attribution and campaigns
Filter bots and internal traffic
Keep crawler patterns and your own team activity out of acquisition reporting.
Last updated August 20, 2026
Before you start
- A workspace with traffic you suspect is unreliable
How to do it
- 1
Open the bot and exclusion guidance before adding broad rules.
- 2
Keep Include internal traffic off for normal reporting. Turn it on in Visitors, Sources, or Conversions when you need to audit accepted internal activity.
- 3
Compare suspicious sessions by engagement, request evidence, source, and repeated cloud behavior.
What to check
- The report clearly shows whether internal traffic is included
- Bots remain excluded when internal traffic is included
- Legitimate engaged visitors remain in reporting